Welcome!
Register now for Zeta Interactive’s webinar:
Marketing in a Down Economy: Four Strategies to Increase Returns and Efficiency
Date: November 18, 2008 Time 1:00 pm EST
Host: Jared Blank, Strategic Analyst, Zeta Interactive
Learn how to Market More Effectively through the Tough Times and Beyond!
During an economic crisis, maintaining the status quo of your marketing programs and expecting the same results is, at best, a flawed strategy. At worst: disaster. Despite the new reality of plummeting consumer confidence, slashed budgets and reduced resources, now is not the time to do less with your marketing, it's time to do better—to make your marketing investments go further and maximize results. But how?
Join industry thought-leader and Zeta Interactive's Strategic Analyst, Jared Blank, for this live webinar, Marketing in a Down Economy: Four Strategies to Increase Returns and Efficiency. In this webinar, Jared will provide actionable, cost-effective strategies as well as real-world examples of what marketers can do now to increase return on campaign investments across a variety of channels—email, search, social media and more. Jared will discuss basic and well as advanced techniques to better understand your customer and extract more value out of your existing base, as well as strategies for more effective customer acquisition, and tactics on how to listen to your customers through social media to better respond and optimize your messaging.
Register now to learn:
- How to evaluate budget allocations during a downturn, and where to focus efforts for greatest returns
- How to focus on analytics in your email programs to fully leverage customer information to maximize conversions and transactions
- How to drive highly efficient search marketing spending by analyzing and reacting to how customers respond to individual aspects of your search program
- How to use social media to listen to your customers to drive more effective product marketing
Though marketing budgets tend to suffer during a recession, interactive programs can thrive when executed well. Improvements can be implemented now, with better results showing up immediately. We hope you will join us for this webinar to learn how to make the most of your programs during the lean times and beyond.
For more information on this and other webinars please contact us at www.zetainteractive.com or call us at 646-834-9400.
Register Now!
